Question 1

What is Sulu?

Accepted Answer

Sulu is a personal concierge service for busy professionals. We research, compare, and present options for whatever you need — from yacht charters to visa support. You make the decision. We do the legwork.

Question 2

Who is behind Sulu?

Accepted Answer

Founded by professionals with backgrounds in management consulting and international business. We apply structured problem-solving to your personal needs — the same rigour you'd expect from a top advisory firm, applied to your life.

Question 3

Is Sulu a travel agency?

Accepted Answer

No. We're an independent advisory and research service. We help you find and compare options, but you contract directly with service providers. We don't sell packages or take bookings on your behalf — we connect you with the right people and help you make informed decisions.

Question 4

Do you use AI?

Accepted Answer

Yes. We use AI tools to research hundreds of options quickly — scanning providers, comparing prices, and analysing availability across multiple sources simultaneously. Every option is then verified by a human expert before we present it to you. You get the speed of technology with the judgement of experience.

Question 5

What can you help with?

Accepted Answer

Yacht charters, private aviation, visa & travel support, and virtually any lifestyle request — restaurant reservations, property searches, relocation support, event planning, and more. If we can help, we will. If we can't, we'll tell you honestly.

Question 6

What can't you help with?

Accepted Answer

We don't provide legal advice, immigration legal services, medical advice, or financial advice. For visa support, we handle research and coordination — not legal representation. We're an information and advisory service, not a law firm or regulated financial adviser.

Question 7

Do you guarantee results?

Accepted Answer

No. We guarantee the quality of our research and recommendations, but outcomes depend on third-party providers, government agencies, and other factors outside our control. A visa application may be refused. A yacht may become unavailable. We're honest about what we can and can't control.

Question 8

How quickly do you respond?

Accepted Answer

We aim to confirm your request within 4–8 hours during business days. Research and options typically follow within 24–48 hours depending on complexity. Urgent requests can often be fast-tracked — just let us know.

Question 9

How much does Sulu cost?

Accepted Answer

Pricing is per-request: yacht charters from £200, private aviation from £150, visa support from £100, general requests from £50. Complex projects are quoted upfront before we begin work. No surprises.

Question 10

Are there hidden fees?

Accepted Answer

No. We communicate our service fee before starting work. Third-party costs (charter fees, government visa fees, provider costs, etc.) are always separate and clearly itemised. You'll know exactly what you're paying for.

Question 11

Do I pay if I don't like the options?

Accepted Answer

For research-based requests, our fee covers the research work regardless of whether you proceed with a booking. You're paying for our time and expertise in finding and evaluating options. We'll clarify payment terms before starting any work.

Question 12

Is there a membership fee?

Accepted Answer

No. Pay only when you need us. No subscriptions, no annual fees, no minimum spend. Use us once or use us every week — it's entirely up to you.

Question 13

How do I get started?

Accepted Answer

Message us on WhatsApp or Telegram with your request. It's that simple. No forms, no sign-up, no onboarding calls. Just tell us what you need.

Question 14

What happens after I message you?

Accepted Answer

We confirm we can help, agree on scope and fee, then get to work. You receive curated options with our analysis — typically 3–5 vetted choices with clear comparisons so you can decide quickly.

Question 15

Do you handle the booking?

Accepted Answer

We connect you with the right provider and can help coordinate the booking process. The contract is between you and the provider directly. We make sure the handover is smooth and you have everything you need.

Question 16

Is my information kept private?

Accepted Answer

Yes. We treat all client information as confidential. Your data is used only to fulfil your requests and is never sold to third parties. See our Privacy Policy for full details.

Question 17

How is my data used?

Accepted Answer

Only to fulfil your requests. We may use AI tools to assist with research — your request details may be processed by these systems, but we don't share your personal identity with AI providers. See our Privacy Policy for the complete picture.

Question 18

Do you share my data?

Accepted Answer

Only with service providers necessary to fulfil your request, and only with your knowledge. We never sell your data. Payment data is handled securely by Stripe. Full details are in our Privacy Policy.

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