We believe getting things done should be easy
Sulu was born from a simple frustration: why is it so hard to get things done - even when you can afford it?
OUR STORY
We started Sulu because we kept watching smart, busy professionals waste weekends researching yacht charters, fighting with embassy websites, and overpaying for flights. The information exists. The options exist. But finding and comparing them takes hours that busy people don't have.
Our founders come from the world of management consulting — the same structured, analytical thinking used for Fortune 500 strategy, applied to solving your problems. Finding the right yacht charter isn't different from a market analysis. Navigating visa applications isn't different from process optimisation. We just apply world-class problem-solving to your life instead of a boardroom.
Then we added AI. What used to take a team of researchers days now takes minutes. Our AI scans hundreds of options. Our human experts verify every single one. The result: the rigour of a consulting engagement, delivered via WhatsApp, at a fraction of the cost.
We're based in London. We serve professionals who value their time. And we genuinely believe that a great concierge should feel like a trusted partner — not a faceless corporation.
OUR APPROACH
How we're different
Consulting-grade research
We apply the same structured problem-solving frameworks used in top-tier management consulting — backed by AI that scans hundreds of options in minutes.
Transparent pricing
You see exactly what you pay. No membership fees. No hidden charges. Pay per request.
WhatsApp & Telegram
No apps to download. No portals to log into. Just message us like you'd message a friend.
Let's work together
Your first simple request is on us. No commitment. Just message us.
Or email concierge@sulu.agency